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关于Streetwise Low-cost Web Site Promotion的简介:Streetwise Low-Cost Web Site Promotion gives you the tools and tips you need to win the war over Internet real estate.Filled with practical advice that can be put to work immediately--and containing dozens of real-world examples of compa-nies that have developed innovative and effective online promotional programs--Streetwise Low-Cost Web Site Promotion is an invaluable resoure for anyone who wants to build a profitable business online. |
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图书目录:CHAPTER 1 Creating Internet TrafficIf it's that difficult,why is the Internet so popular? Promotional opportunities Types of advertising Budgeting Why are You on the Web anyway?(Not a trick question) The Ten Commandments of Web site promotion Adopt and adapt Preplanning is Key The official Web site preplanner Quick tips Summary CHAPTER 2 Ten Steps and Tools for a No-Nonsense,Take-No-Prisoners Promotion Plan What category does your audience fit into? Quick tips Summary CHAPTER 3 Foundations for Winning Web Site Promotion What are the benefits of repeat visitors? The six Cs to generating repeat traffic Build promotion into your site Bells and whistles Customers don't complanin-they just leave A site that got it right How Web travelers journey The mindset of the "typical"surfer Quick tips Summary CHAPTER 4 How to Position Your Site to Attract Traffic …… CHAPTER 5 Site Specifics CHAPTER 6 How to Write for Your Web Site CHAPTER 7 Market Research and Your Target Market CHAPTER 8 Easy-to-Carry-Out Tests CHAPTER 9 Creating a Dynamite Promotional CHAPTER 10 More About Working with E-mail CHAPTER 11 Announcing Your Site and Working the Newsgroups CHAPTER 12 Building Relationships with the Media |